HOW TO DEVELOP A POWERFUL BRAND

Μindspark Masterclass

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HOW TO DEVELOP A POWERFUL BRAND

με τον Peter Economides, Global Brand Strategist

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WHAT IS IT ABOUT

We used to think that brand drives marketing.

Now we know that brand drives business.

Because brand is culture. It expresses a belief and value system. And if this is powerful, motivating and engaging, it connects an organisation with the society in which it operates.

This is the power of branding which will be explored in this masterclass.

Masterclass Objectives

• Build an understanding of brand as culture

• Demonstrate the power of culture in today’s highly interactive, rapidly changing world.

• Provide the tools for developing a powerful brand to guide internal behaviour and create alignment between the organisation and the ecosystem within which it operates.

Peter Economides is a brand strategy consultant working with leading companies around the world. He is a former top executive at global advertising agencies McCann-Erickson Worldwide and TBWA\Worldwide.

He is well known in Greece for his view that “rebranding Greece is about rebranding Greeks.”

He is an optimist, a strong believer in the potential of Greece, who has never given up on the notion of GINETAI.

Peter has been honoured with a lifetime achievement award from the Hellenic Council of America. His work has been recognised by the US Congress.

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ΚΛΕΙΣΕ ΤΗΝ ΘΕΣΗ ΣΟΥ ΣΗΜΕΡΑ

30 συνολικά διαθέσιμα εισιτήρια για τα masterclass

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