4th km. Alexandroupolis - Thessalonikis, Alexandroupolis
WHAT IS IT ABOUT
Emotions drive our actions – and most of the time we aren’t even aware of it. Harvard Business School professor Gerald Zaltman suggests that 95 percent of our purchase decision making takes place in the subconscious mind. This keynote will touch on why understanding emotions is important for our businesses, for understanding our customers and providing outstanding customer experiences.
After attending this masterclass you will be aware of:
- Why emotions are important for brands and businesses
- The role of emotions in understanding your customers’ and your competitors
- Using AI software to measure emotions
- Using emotions for your business and brand
Nick is a Market Research and Behaviour Change professional with a background in Psychology and Human Behaviour. He is a UK Market Research Society Certified Member with over 20 years’ experience as a research-practitioner using qualitative and quantitative data collection, insight and psychology to inform behaviour and organisational change strategies, communications, policy design and areas such as concept and product design.
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