Image
Masterclass 
EMOTION ANALYTICS 
Τurning emotions data into business answers  
with Nick Godbehere, Behavioral Insights Expert, U.K. 
*this Masterclass will be delivered in English Language 
Image
Image
Image

4th km. Alexandroupolis - Thessalonikis, Alexandroupolis 

Image

WHAT IS IT ABOUT 

 

Emotions drive our actions – and most of the time we aren’t even aware of it. Harvard Business School professor Gerald Zaltman suggests that 95 percent of our purchase decision making takes place in the subconscious mind. This keynote will touch on why understanding emotions is important for our businesses, for understanding our customers and providing outstanding customer experiences.

 

Masterclass Objectives

 

After attending this masterclass you will be aware of: 

- Why emotions are important for brands and businesses

- The role of emotions in understanding your customers’ and your competitors

- Using AI software to measure emotions

- Using emotions for your business and brand

 

Image

Nick is a Market Research and Behaviour Change professional with a background in Psychology and Human Behaviour. He is a UK Market Research Society Certified Member with over 20 years’ experience as a research-practitioner using qualitative and quantitative data collection, insight and psychology to inform behaviour and organisational change strategies, communications, policy design and areas such as concept and product design.

ΠΕΡΙΟΡΙΣΜΕΝΑ ΕΙΣΙΤΗΡΙΑ

Θα διατεθουν 60 συνολικά διαθέσιμα εισιτήρια για τα masterclasses 

Copyrights © mindspark.2017