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AIM of the Masterclass

A special masterclass in social Marketing and behavioral influence will be delivered by Professor French on 29th of April 2018 in Alexandroupolis.

Aim: This course aims to give those attending a grounding in key Social Marketing concepts and how they can be applied in the design, delivery and evaluation of programmes intended to influence the behaviour of target groups. 

OBJECTIVES

Those attending the course will:

- Understand the key concepts that underpin Social Marketing theory and practice.
- Be able to identify good practice in Social Marketing.
- Understand how behavioural sciences, management and marketing theory can be applied to select implement effective social programmes.

- Understand and be able to give examples about how to evaluate and improve Social Marketing programmes.

Professor Jeff French is a global thought leader in the fields of behavioural influence, social marketing, social programme planning and social communications. Jeff has published over 90 academic papers and five books. He is a visiting professor at Brighton University and a Fellow at Kings College London University and teaches at six other universities. Professor French will deliver the core training masterclass.

Book your seat

Tickets available only for the 28/4 event - Masterclass at 29/4 sold out

for more info contact: [email protected] 

Book below for the event on 28/4